I've grown audiences from the ground up, run paid campaigns that turn a profit, and built content strategies for founders, publishers, and consumer brands across a lot of different industries. I write, I shoot, I host a podcast, and I'm just as comfortable building the strategy as I am executing it. When I'm not working, you'll find me playing my ukulele or fermenting something in the kitchen.
Let’s build campaigns that make waves.
Keyano College, Fort McMurray, AB Business Administration Certificate, 3.8 GPA**,** 2018
Portfolio Share Link: alternativeabby.com/case-studies
Paid Search & Google Ads
Email Marketing & Automation
Content Strategy & Copywriting
Social Media Strategy & Growth
Brand Voice & Storytelling
SEO & Blog Content
Ecommerce & Shopify Management
Analytics & Performance Reporting
Ecommerce & Web: Shopify, WordPress, Squarespace, Wix, GoDaddy/DNS
Paid & Analytics: Google Ads, Merchant Center, Google Analytics, Meta Ads Creative
Email & CRM: Klaviyo, Mailchimp, HubSpot, ConvertKit, Pipedrive
Design & Video: Canva, Affinity, Final Cut, CapCut, OpusClip
Social & Scheduling: Later, Buffer
Forms & Ops: Airtable, Tally, Fillout, Google Workspace, Notion
Channels: Instagram, TikTok, LinkedIn, Facebook, YouTube, Substack
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Finding the right team-mates can be such a challenge, and especially delicate in the realms of social media management and creative design, when giving over care of "voice" to another. And yet, Abby has been all that and so much more; imbuing such passionate magic into our social media that we've seen exponential growth with her on board!
John Wolfstone Producer & Director of The Village of Lovers
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With her help, we grew our audience by 500% over the past 2 months! Abby has been a a huge part of our success in that and an absolute delight to work with. She has not only created consistently compelling content, but also has designed beautiful imagery and posts with a clear talent for branding and storying.
Jasper Sircus Co-founder of ReVillager
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Bowness, Calgary, AB, Canada
780-381-1321
LinkedIn ~ www.linkedin.com/in/abbyjgoertzen/
Instagram ~ www.instagram.com/alternative.abby/
Youtube ~ www.youtube.com/@alternativeabby